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← Talkspace Corporate

Senior Performance Marketing Manager

Talkspace Corporate
Location
New York, NY (Remote)
Posted
1 month ago
Department
Marketing
Salary
$125,000 - $145,000
What they actually want (must-haves)
  • 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition
  • Deep hands-on experience with major paid acquisition channels, particularly Paid Search and Paid Social; experience with platforms such as Google Ads and Meta Ads Manager
  • Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency
  • Strong analytical skills and demonstrated ability to independently diagnose complex performance changes
  • Ability to connect media performance with traffic, conversion, creative performance, and broader business outcomes
  • Experience developing and managing structured testing programs across media, creative, audiences, and conversion
Nice to have
  • Experience helping launch or scale a newer product, brand, or business line
  • Experience in healthcare, consumer subscription, marketplace, or another performance-driven consumer acquisition environment
  • Experience with incrementality testing, geo-testing, MMM, or other advanced measurement methodologies
  • Experience operating in privacy-conscious or highly regulated marketing environments
  • Experience with upper-funnel and emerging acquisition channels such as YouTube, CTV, programmatic, audio, or other digital media
What the job really is

The Senior Performance Marketing Manager at Talkspace will oversee the management and optimization of performance marketing programs aimed at driving customer acquisition for Tee. This role involves analyzing campaign performance, developing media strategies, managing budgets, and leading creative production while collaborating with various teams to ensure effective execution of marketing initiatives.

Benefits
  • Comprehensive Medical, Dental and Vision plans
  • Pre-tax benefits: HSA/ FSA
  • 401k Retirement Savings Program with matching up to 4%
  • Voluntary benefits including disability, basic life or pet insurance, etc.
  • Monthly Wellness Stipend to promote mental and physical self-care
  • Flexible PTO and Remote First Environment
Things to weigh
  • Remote position based on Eastern Time
  • Role involves significant analytical and hands-on responsibilities
  • Focus on performance marketing may limit exposure to other marketing areas
  • No mention of specific tools or technologies beyond analytics and reporting tools
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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