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← Talkspace Corporate

Performance Marketing Manager

Talkspace Corporate
Location
New York, NY (Remote)
Posted
1 month ago
Department
Marketing
Salary
$115,000 - $140,000
What they actually want (must-haves)
  • 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline
  • Strong hands-on experience managing Paid Social campaigns, particularly Meta
  • Experience managing Programmatic Display and/or CTV campaigns
  • Demonstrated experience managing meaningful media budgets and optimizing toward CAC, CPA, conversion, or other acquisition KPIs
  • Strong analytical skills with the ability to independently investigate and diagnose changes in performance
  • Experience developing audience, creative, and campaign testing strategies
Nice to have
  • Hands-on experience with Google Ads / Paid Search (SEM)
  • Experience with Google Local or other location-based Google advertising products
  • Experience with incrementality testing, brand lift studies, or other advanced media measurement methodologies
  • Experience with additional channels such as YouTube, audio, or other emerging digital media
  • Experience in healthcare, consumer technology, subscription, marketplace, or another performance-driven customer acquisition environment
What the job really is

As a Performance Marketing Manager at Talkspace, you will lead the strategy and execution of customer acquisition campaigns primarily through Paid Social and Programmatic media channels. Your role involves optimizing campaign performance, managing budgets, and collaborating with creative and analytics teams to enhance marketing effectiveness. You will also analyze performance data to identify trends and opportunities for improvement, ensuring that marketing efforts align with the company's mission to provide accessible mental healthcare.

Benefits
  • Comprehensive Medical, Dental and Vision plans
  • Pre-tax benefits: HSA/ FSA
  • 401k Retirement Savings Program with matching up to 4%
  • Voluntary benefits including disability, basic life or pet insurance, etc.
  • Monthly Wellness Stipend to promote mental and physical self-care
  • Flexible PTO and Remote First Environment
Things to weigh
  • Remote position based on Eastern Time
  • Focus on performance marketing may limit exposure to other marketing disciplines
  • Role involves significant collaboration with external partners and agencies, which may require strong interpersonal skills
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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