HHiring Reality
← ROLLER

Director of Editorial & Social Strategy

ROLLER
Location
Melbourne, Australia
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Strong editorial judgment and instinct for relevant topics and stories
  • Deep understanding of the buyer journey from problem-aware to ready to buy
  • Experience building audience-led editorial and organic social strategies tied to business goals
  • Ability to design and manage an integrated editorial system across multiple formats and channels
  • Proven experience developing contributors from various backgrounds into effective content creators
  • Strong experience using organic social media to grow an audience
What the job really is

The Director of Editorial & Social Strategy at ROLLER will lead the development and execution of a cohesive editorial strategy that enhances how attraction operators engage with the brand. This role involves collaborating with various marketing teams to define content priorities, managing a global network of contributors, and overseeing the organic social strategy to drive audience growth and engagement. The position emphasizes strategic orchestration rather than content production, focusing on building systems that effectively communicate with operators throughout their buyer journey.

Benefits
  • Competitive compensation and benefits
  • ROLLER Recharge days to celebrate and recharge after hitting goals
  • Engagement in company-wide initiatives and social activities through 'Vibe Tribe'
  • Team member Assistance Program for health and wellbeing support
  • 16 weeks paid Parental Leave for primary carers and 4 weeks for secondary carers
  • Individual learning and development budget with career growth opportunities
Things to weigh
  • Role focuses on strategy and orchestration rather than direct content creation
  • Emphasis on using AI tools for efficiency, which may require adaptability to new technologies
Job score2.6/5
Benefits3/5
Freshness1/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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