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Sr. Marketing Associate, B2B

Betterment
Location
Betterment HQ - New York City
Posted
1 month ago
Department
Marketing
Salary
$89,000 - $99,500
What they actually want (must-haves)
  • 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
  • Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
  • Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events
  • Strong writing and editing skills; able to independently draft email and social copy for review
  • Comfortable managing creative and compliance review workflows, including asset trafficking and approvals
  • Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently
Nice to have
  • Background in fintech, financial services, or other regulated industries
What the job really is

The Sr. Marketing Associate for B2B at Betterment will focus on executing growth strategies for the Betterment at Work business line. Daily tasks include managing email campaigns, coordinating webinars, developing marketing copy, and overseeing creative asset development to generate leads and support the sales team. This role requires collaboration with various teams to ensure effective marketing initiatives across multiple channels.

Benefits
  • Medical, dental, and vision coverage
  • Life and AD&D insurance
  • Short- and long-term disability
  • Infertility support and WPATH-aligned transgender health benefits
  • Employee Assistance Program (EAP)
  • Transit benefits and FSA and HSA options
Things to weigh
  • No specific mention of career advancement opportunities
  • Base salary range provided, but actual salaries may vary based on multiple factors
  • Role requires in-office presence four days a week, with some flexibility during holidays
Job score4.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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