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← 8th Light

Senior Marketing Manager: GTM

8th Light
Location
United States
Posted
25 days ago
Department
Marketing
Salary
$106,100 - $132,600
What they actually want (must-haves)
  • 6-8 years of experience in marketing
  • Proven ownership of marketing measurement and analytics
  • Fluency with SEO and AEO, demand generation, and website and content analytics tooling
  • Experience marketing a professional services, consulting, or technical product business to senior B2B buyers
  • Track record building and running an editorial or content engine across owned channels
  • Real event execution experience, ideally intimate, executive-level formats
Nice to have
  • Experience at a small to mid-sized company
  • Marketing technical services such as software consulting, data, or AI
  • Running a thought-leadership or named-voice program
  • Fluency with the current AI and agentic landscape
  • Building or customizing AI-assisted workflows
What the job really is

The Senior Marketing Manager for Go-To-Market at 8th Light will be responsible for executing the marketing function independently, focusing on content creation, event planning, and analytics to enhance the company's market presence. This role involves developing and managing an editorial calendar, running reporting on marketing metrics, and collaborating with senior technologists to produce compelling narratives that resonate with B2B buyers. The position requires hands-on execution and accountability for results without managing a team.

Benefits
  • Compensation range of $106,100 - $132,600
  • Robust L&D program with unlimited access to books and courses
  • Annual financial stipend for learning & development
  • Coworking support for global team
  • Flexible PTO with Floating Holidays
  • 12 weeks of new parent leave
Things to weigh
  • No specific mention of team management responsibilities, indicating a solo role
  • Travel expectation of 15-20% primarily for event planning
  • The role requires a strong focus on metrics and analytics, which may not appeal to all marketers
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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