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← Waveapps

Senior Marketing Automation Specialist

Waveapps
Location
Canada
Posted
27 days ago
Department
Marketing
What they actually want (must-haves)
  • Experience in marketing automation
  • Proficiency in campaign orchestration
  • Strong skills in testing and measurement
  • Ability to translate customer and business strategies into automated journeys
  • Experience in driving activation, engagement, conversion, retention, and expansion
What the job really is

The Senior Marketing Automation Specialist at Wave is responsible for executing and optimizing customer marketing automation programs across various channels, including email and in-product communications. The role involves collaborating with multiple teams to create automated customer journeys that enhance engagement and retention. As a subject matter expert, the specialist will ensure that communications are targeted, measurable, and continuously improved.

Things to weigh
  • No specific salary or benefits mentioned
  • Role involves collaboration with multiple cross-functional teams
  • Focus on optimization and measurement suggests a data-driven environment
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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