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← Watchguard

Field Marketing Manager, North America

Watchguard
Location
Seattle, Washington
Posted
23 days ago
Department
Marketing
What they actually want (must-haves)
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
  • 5+ years of experience in field marketing, channel marketing, partner marketing, or demand generation, preferably within technology, cybersecurity, IT, or SaaS
  • Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results
  • Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation
  • Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities
  • Working knowledge of CRM, marketing automation, and analytics platforms; experience with Salesforce, Marketo, and ABX tools is preferred
Nice to have
  • Understanding of the MSP or channel ecosystem
What the job really is

The Field Marketing Manager for North America at WatchGuard is responsible for creating and implementing strategic marketing plans for key partners. This role involves collaborating with various internal teams and partner stakeholders to drive engagement and demand generation, while managing budgets and performance metrics to ensure successful outcomes.

Things to weigh
  • Onsite and field position may require travel or in-person engagement with partners
  • No specific salary or benefits listed in the posting
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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