HHiring Reality
← Sophos

Senior Marketing Manager, Lead Lifecycle & Conversion

Sophos
Location
United Kingdom
Posted
17 days ago
Department
Marketing Web and Operations
What they actually want (must-haves)
  • Experience in lifecycle strategy and conversion optimization
  • Ability to analyze data and buying signals to understand customer behavior
  • Proven track record in developing programs that improve progression and conversion rates
  • Strong collaboration skills to work across multiple teams including Marketing Operations, SDR, and Sales
What the job really is

The Senior Marketing Manager, Lead Lifecycle & Conversion at Sophos will be responsible for developing and executing strategies that guide prospects through the buying journey, from initial engagement to revenue generation. This role involves analyzing data and buying signals to enhance customer experiences and improve conversion rates, collaborating with various teams including Growth Marketing, Sales, and Revenue Operations to optimize lead management and pipeline outcomes.

Benefits
  • Remote-first working model
  • Employee-led diversity and inclusion networks
  • Annual charity and fundraising initiatives
  • Global employee sustainability initiatives
  • Global fitness and trivia competitions
  • Global wellbeing days
Things to weigh
  • No salary information provided
  • Role requires a strong understanding of the entire marketing funnel, which may be challenging for those with a narrow focus
  • Position may involve navigating complex organizational structures across teams
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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