HHiring Reality
← Sila

Senior Regional Marketing Manager

Sila
Location
Boston, MA
Posted
19 days ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth
  • Marketing experience within residential home services – HVAC, Plumbing, Electrical or a closely related in-home service business
  • Hands-on ServiceTitan experience
  • Strong understanding of how marketing activity translates into calls, booked appointments, conversion, and revenue
  • Experience managing significant marketing budgets and measuring performance and ROAS
  • Experience across both digital and traditional marketing channels
What the job really is

The Senior Regional Marketing Manager will lead the marketing strategy and execution for Sila Services' New England businesses, focusing on generating leads and driving revenue for multiple HVAC, Plumbing, and Electrical brands. This hands-on role involves developing lead-generation strategies, managing marketing budgets, and analyzing performance metrics to optimize campaigns across various channels. The position requires collaboration with regional leadership and managing relationships with outside marketing agencies.

Things to weigh
  • Position requires local presence in the Boston area
  • Travel required approximately 10–20% throughout New England
  • Specific experience in residential home services is mandatory, which may limit broader marketing experience
  • ServiceTitan experience is a strict requirement
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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