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Senior Growth Marketer - Lifecycle

Myob 2
Location
Sydney, Australia
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Experience in B2C growth, lifecycle, retention, engagement or CRM marketing
  • Track record of turning customer behaviour into commercial results
  • Ability to build CRM and lifecycle programs hands-on, including automated journeys and trigger-based campaigns
  • Comfortable moving from strategy to execution, including launching campaigns and reviewing performance
  • Ability to use data and business insight to optimize for qualified leads, product adoption, conversion, revenue and value
  • Understanding of segmentation, personalisation, behavioural triggers and lead nurture
What the job really is

The Senior Growth Marketer - Lifecycle at Flare will focus on driving commercial growth for employee benefits products, particularly private health insurance. The role involves creating and optimizing B2C campaigns, shaping customer journeys across various channels, and utilizing performance data to enhance lead generation, engagement, and revenue. The position requires hands-on execution of marketing strategies, including CRM and lifecycle programs, while collaborating with cross-functional teams to deliver impactful recommendations.

Benefits
  • Flexible, hybrid workplace
  • Financial help for home office setup
  • Corporate discounts and vouchers from top retailers
  • Partnership with Sonder for team member wellbeing
  • In-house training and programs, LinkedIn Learning, conferences and study assistance
  • Variety of leave options including additional purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, and study leave
Things to weigh
  • No salary listed
  • Fast-paced environment may require quick decision-making and adaptability
  • Role involves hands-on execution, which may not suit those preferring strategic oversight
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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