HHiring Reality
← Mendix

Sr. Content Marketing Manager - Industrial (B2B)

Mendix
Location
United States
Posted
1 month ago
Department
Branding and Creative
What they actually want (must-haves)
  • 7+ years of B2B content marketing experience, with at least 2 years
  • Exceptional writing and editing skills
  • Demonstrated ability to translate complex, highly technical concepts into clear narratives
  • Strong grasp of SEO fundamentals and experience driving measurable organic growth
  • Proven track record collaborating with product marketing, PMMs, and engineers
  • Familiarity with the modern data stack or cloud security landscape
Nice to have
  • Experience marketing to developer, practitioner, or highly technical audiences at scale
  • Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
  • Portfolio of published technical content
  • Strongly process-oriented; comfortable both following established workflows and building new ones
What the job really is

The Senior Content Marketing Manager will lead the development and management of content targeting complex, engineering-driven industrial sectors. This role involves creating various content types, managing relationships with freelance writers, and collaborating with cross-functional teams to produce engaging and informative materials that drive awareness and product adoption. The manager will also focus on SEO strategies, content distribution, and performance measurement to optimize content effectiveness.

Things to weigh
  • Focus on complex, technical content may limit exposure to broader marketing strategies
  • No specific benefits or compensation details provided
  • The role requires collaboration with various technical experts, which may require strong interpersonal skills
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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