HHiring Reality
← Matchgroup

Brand Strategy Manager

Matchgroup
Location
New York, New York
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • Experience in consumer insights, brand strategy, and product marketing
  • Ability to conduct qualitative research, brand tracking, social listening, and trend analysis
  • Strong understanding of customer values and cultural context
  • Experience in shaping marketing strategy and creative development
What the job really is

The Brand Strategy Insights Manager at Tinder will work within the Marketing team to shape brand messaging and creative direction by leveraging consumer insights and research. This role involves understanding customer values and behaviors through various research methods to inform marketing strategies and ensure alignment with Tinder's brand narrative. The position requires collaboration with Product Marketing to effectively position new features and campaigns for a global audience.

Benefits
  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
Things to weigh
  • Role is not a traditional research position, may require adaptability to a broader scope
  • Focus on cultural relevance and brand narrative may require deep understanding of diverse audiences
  • No specific salary or compensation details provided
Job score3.2/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

Applying to Matchgroup?

See how your résumé matches this role — and tailor it from what actually gets interviews.