HHiring Reality
← Madhappy

Senior Manager, Email & SMS Marketing

Madhappy
Location
Los Angeles, CA
Posted
1 month ago
Department
Marketing
Salary
$90,000 - $120,000
What they actually want (must-haves)
  • 4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce
  • Deep experience with Klaviyo (or similar ESP/SMS tools)
  • Strong analytical skills; confident using data to drive decisions
  • Experience developing and executing lifecycle strategies and customer segmentation
  • Highly organized with the ability to manage multiple campaigns, deadlines, and calendars
  • Creative eye and strong collaboration instincts
Nice to have
  • Experience in fashion/apparel or consumer goods
  • Shopify ecosystem familiarity
  • Knowledge of deliverability best practices and compliance standards
What the job really is

The Senior Manager of Email & SMS Marketing at Madhappy will be responsible for developing and executing lifecycle marketing strategies to enhance customer retention and drive revenue. This role involves managing the full lifecycle marketing calendar, collaborating with creative and data teams, and optimizing campaigns through testing and analysis. The ideal candidate will balance strategic thinking with tactical execution, focusing on performance metrics and customer engagement.

Benefits
  • 15 days PTO, and 9 days sick pay annually
  • Paid holidays
  • Health, dental, and vision insurance with 75% premium coverage by Madhappy
  • Retirement plans available
  • $600 quarterly health stipends
  • Employee discount and early access to products
Things to weigh
  • No salary listed in the posting, only a range provided
  • Requires relocation to Los Angeles
  • Focus on email and SMS marketing may limit exposure to other marketing channels
Job score4.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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