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CRM Specialist - Engagement and Adoption

Mable
Location
Sydney, Brisbane, Melbourne
Posted
1 month ago
Department
Engagement & Retention
What they actually want (must-haves)
  • Experience in CRM and customer lifecycle management
  • Ability to build and optimize automated customer journeys
  • Proficiency in using customer data and behavioral triggers for segmentation
  • Experience in delivering personalized communications across email, SMS, push, and in-app channels
  • Strong collaboration skills with Product, Marketing, and Data teams
What the job really is

The CRM Specialist at Mable will focus on building and optimizing automated customer lifecycle journeys to enhance engagement, growth, and retention. This role involves utilizing customer data and behavioral triggers to create personalized communications across various channels, while collaborating with Product, Marketing, and Data teams to measure and improve performance throughout the customer lifecycle.

Benefits
  • 14 weeks of paid parental leave for primary carers and 6 weeks for secondary carers plus superannuation
  • Hybrid workplace with flexibility for remote work
  • One extra paid leave day per quarter
  • Floating public holiday to acknowledge significant days
  • Reward and Recognition program for celebrating wins and performance
Things to weigh
  • No specific salary information provided
  • Role focuses heavily on automation and data-driven strategies, which may require specific technical skills
  • The position is part of a fast-growing healthtech company, which may involve a dynamic and potentially high-pressure environment
Job score3/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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