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Demand Generation Manager

Kpaonline
Location
Lafayette, CO
Posted
17 days ago
Department
Marketing
Salary
$110-130k
What they actually want (must-haves)
  • A minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology
  • Demonstrated ownership of an end-to-end demand engine
  • Experience in a lean team where you executed the work
  • Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience
  • Advanced HubSpot Marketing Hub experience
  • Omnichannel campaign management skills
Nice to have
  • Experience in automotive retail, fleet, insurance, EHS, HR, or another regulated B2B category
  • Familiarity with sales engagement platforms and conversation intelligence tools
What the job really is

The Demand Generation Manager at KPA will drive the execution and performance of demand programs across various channels, including paid search, social media, and email. This hands-on role involves managing the digital media budget, optimizing integrated campaigns, and utilizing AI to enhance marketing efforts. The manager will work closely with sales and marketing operations to ensure alignment and improve lead conversion rates, while also being responsible for measuring campaign success and reporting on performance metrics.

Benefits
  • Annual base salary between $110-130k commensurate with experience
  • Bonus potential up to 10% annually
  • Medical, Dental, Vision insurance
  • Flexible Spending Accounts
  • PTO, Paid and Floating Holidays
  • 401k with Company match and immediate vesting
Things to weigh
  • No specific mention of remote work options
  • The role requires a hands-on approach, which may not suit candidates looking for a more strategic or high-level position
  • The job involves a significant amount of data analysis and reporting, which may not appeal to all candidates
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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