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Responsable Marketing B2C - Expert Lifecycle & Rétention

Gojob
Location
Aix-en-Provence
Posted
6 days ago
Department
B2C
What they actually want (must-haves)
  • 5 to 8 years of experience in CRM, lifecycle, or B2C retention, ideally in a marketplace or field service
  • Strong data literacy: cohort analysis, Omni or equivalent
  • Proficiency in no-code tools (Make) and generative AI for workflow automation
  • Excellent oral and written communication skills in French, with good listening skills and relational ease for community engagement
  • Professional English (B2)
  • Proactive attitude: ability to propose solutions and challenge existing processes for simplification
What the job really is

As a B2C Marketing Responsible focusing on Lifecycle and Retention at Gojob, you will manage the proactive support of Gojobbers during their missions, utilizing a CRM lifecycle approach and community engagement strategies. Your role involves automating processes to enhance retention and improve the lifetime value of Gojobbers, while also serving as a primary contact for them, relieving the KAM team of some responsibilities.

Benefits
  • Attractive compensation based on profile
  • Flexible remote work policy (2 days/week and more flexibility occasionally)
  • Swile card (equivalent to restaurant tickets) valued at €9/day, 55% covered by Gojob
  • 6 weeks of paid vacation
  • Excellent health insurance/pension plan
  • 50% reimbursement of public transport costs
Things to weigh
  • No specific salary listed
  • Focus on automation and AI may imply a tech-heavy environment
  • Role involves significant responsibility without expanding the team size
Job score3.8/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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