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← Cirquedusoleil

Vice President, Brand

Cirquedusoleil
Location
London
Posted
1 month ago
Department
Sales, Marketing and Communications
What they actually want (must-haves)
  • 12–15+ years in brand roles with direct commercial accountability
  • Experience leading and building teams at enterprise scale
  • Track record operating at or near executive level
  • Experience working at the intersection of brand strategy, demand generation, communications, and cultural relevance
  • Proven ability to operationalise brand strategy across complex, multi-market organisations
  • Strong commercial literacy: pricing, yield, funnels, and marketing metrics
Nice to have
  • Experience in entertainment, culture, fashion, luxury, or premium experience sectors
  • Experience in multi-brand or portfolio environments
  • Experience running in-house creative capability alongside external agency ecosystems
  • Experience working alongside ticketing/revenue, performance marketing, and data/CRM teams
  • Experience in multi-market or global remit spanning resident and touring/rotating formats
What the job really is

The Vice President of Brand at Cirque du Soleil is responsible for transforming the brand into a commercial asset that drives demand and revenue. This leadership role involves setting brand strategy, ensuring brand governance, and aligning brand initiatives with commercial outcomes. The VP will work closely with various teams to enhance brand visibility and relevance while maintaining a distinct identity for each show in the portfolio.

Things to weigh
  • No salary listed
  • Role emphasizes commercial outcomes over traditional brand health metrics
  • High level of accountability and expectation for measurable success
  • Requires strong collaboration across multiple functions and teams
Job score2.6/5
Benefits1/5
Freshness3/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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