Lifecycle Marketing Manager

The Lifecycle Marketing Manager at BIS Safety Software will be responsible for developing and executing marketing outreach strategies, focusing on data-driven decision-making. This role involves creating measurable marketing funnels, defining lead stages, and managing email outreach across various systems. The position requires collaboration with the web team and marketing leadership to build effective automated flows and ensure compliance with obligations.

• Employee Stock Ownership Plan (ESOP)

• In-person role based in Sherwood Park, Alberta
• The role is described as a build role, indicating a need for foundational work in lifecycle marketing
• Current email outreach systems are disconnected and require integration
• The nurture program is only partly built, suggesting initial challenges in the role