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Player Lifecycle Director | Directeur·trice du cycle de vie des joueurs

Bhvr
Location
Montreal, QC
Posted
12 days ago
Department
Marketing | Marketing
What they actually want (must-haves)
  • Experience in player lifecycle management
  • Strong understanding of CRM systems
  • Ability to plan, execute, and measure lifecycle campaigns
  • Experience with personalized outreach and automation
  • Strategic thinking combined with hands-on execution
  • Leadership skills to set high standards and grow the discipline
What the job really is

The Player Lifecycle Director at Behaviour Interactive will oversee the entire player lifecycle for the company's first-party games, including Dead by Daylight and 7 Days to Die. This role involves both strategic planning and hands-on execution of lifecycle campaigns, focusing on player acquisition, onboarding, engagement, retention, and reactivation through CRM and personalized outreach. The director will also lead efforts to enhance lifecycle marketing practices across the organization.

Things to weigh
  • No specific salary or benefits mentioned
  • Focus on both strategic and operational roles may require a diverse skill set
  • Emphasis on technology adoption suggests a fast-paced environment
Job score2.8/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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