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← Anotherco

Paid Media & Influencer Marketing Manager

Anotherco
Location
Ciudad de México
Posted
27 days ago
Department
Influencer Marketing Team
What they actually want (must-haves)
  • 4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing
  • Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads
  • Experience amplifying Influencer and Creator content through Paid Media strategies
  • Knowledge of Influencer Marketing and Creator Marketing
  • Experience managing Paid Media and Influencer Marketing budgets
  • Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI
Nice to have
  • Advanced English preferred
What the job really is

The Paid Media & Influencer Marketing Manager will be responsible for planning, implementing, monitoring, and optimizing paid media campaigns primarily on Meta Ads and TikTok Ads. This role involves developing strategies to amplify influencer and creator content, managing campaign budgets, analyzing performance metrics, and collaborating with various teams to ensure campaigns meet performance objectives.

Things to weigh
  • No salary listed
  • Focus on performance marketing and data analysis may not appeal to all creative professionals
  • The role requires collaboration across multiple teams, which may involve navigating different priorities
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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