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← Anotherco

Influencer Marketing Manager (HUB)

Anotherco
Location
Ciudad de México
Posted
1 month ago
Department
Influencer Marketing Team
What they actually want (must-haves)
  • 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications
  • Proven experience developing and executing Influencer Marketing strategies and campaigns from beginning to end
  • Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually
  • Strong knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico
  • Experience selecting talent based on brand affinity, audience, engagement, content quality, relevance, performance, and brand safety
  • Strong experience developing creative briefs, content guidelines, storytelling, campaign formats, and creator deliverables
What the job really is

The Influencer Marketing Manager will develop and lead comprehensive influencer marketing strategies that align with client and brand objectives. This role involves managing large-scale budgets, negotiating with influencers and agencies, and overseeing the execution of campaigns from planning through to reporting. The manager will also analyze campaign performance and maintain relationships with various stakeholders within the influencer ecosystem in Mexico.

Things to weigh
  • No salary listed
  • The role requires advanced English, which may limit candidates who are not fluent
  • The position involves managing large budgets and high-stakes negotiations, which may be stressful for some candidates
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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