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← Zynga

Senior Marketing Data Analyst

Zynga
Location
Barcelona, Spain
Posted
23 days ago
Department
Publishing Platform
What they actually want (must-haves)
  • Demonstrated experience with predictive modeling, statistics, experimental design, optimization, and data visualization
  • Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis
  • Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow
  • Strong analytical and problem-solving skills
  • Strong communication skills to explain complex data in simple terms
  • Proven work experience in data analytics or data science roles
Nice to have
  • Masters, MBA or PhD preferred
  • Familiarity with AI/ML concepts or experience in automating recurring analytics workflows
  • A team player who establishes effective relationships
What the job really is

As a Senior Marketing Data Analyst at Zynga, you will design and implement analytics solutions to evaluate marketing performance and drive strategic initiatives. Your role involves collaborating with marketing teams to identify growth opportunities, conducting deep analytical dives, and communicating insights to stakeholders. You will also apply statistical methodologies and explore AI-driven automation to enhance decision-making processes.

Benefits
  • Hybrid working model requiring at least 2 days in the Barcelona office
  • 25 days of annual leave plus public holidays
  • Private medical insurance for you and your family
  • Disability and life insurance
  • Choice of the latest iOS or Android device upon joining
  • Free language lessons in English, Spanish, and Catalan
Things to weigh
  • No salary listed
  • Role requires adaptability to evolving demands of marketing teams
  • Experience in a fast-paced gaming environment may be beneficial
Job score3.4/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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