HHiring Reality
← Zynga

Associate Director UA

Zynga
Location
London, UK
Posted
1 month ago
Department
Gram Games
What they actually want (must-haves)
  • 6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming
  • Proven track record of scaling multi-million €/$ UA budgets profitably
  • Strong fluency in mobile attribution, LTV modeling, and ROAS optimization
  • Experience leading and developing high-performing teams
  • Strong analytical thinking and decision-making using data and experimentation
  • Ability to influence stakeholders and drive alignment across multiple functions
Nice to have
  • Familiarity with Match-3/puzzle models and Merge Games or builder games
What the job really is

The Associate Director of User Acquisition (UA) at Zynga will lead the UA strategy and execution for Gram Games and Merge Dragons, focusing on driving profitable growth. This role involves managing multi-million dollar UA budgets, optimizing performance through data-driven decision-making, and mentoring a team of UA managers and analysts. Collaboration with cross-functional teams is essential to ensure cohesive funnel optimization and innovative campaign strategies.

Benefits
  • Highly competitive salary
  • Private medical care
  • Company bonus scheme
  • Relocation assistance for those moving to the UK
  • Awesome onsite chef serving breakfast, lunch, and lots of treats (naughty and nice)
  • Life insurance and a favorable pension scheme
Things to weigh
  • No specific salary listed
  • Role involves managing large budgets which may come with high pressure
  • Mentoring responsibilities may require significant leadership skills
Job score3.6/5
Benefits4/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

Applying to Zynga ?

See how your résumé matches this role — and tailor it from what actually gets interviews.

Calculate resume scoreGenerate resume to apply
Job Link →