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← ZoomInfo Technologies LLC

Senior Principal Demand Generation - Expansion

ZoomInfo Technologies LLC
Location
Waltham, Massachusetts, United States
Posted
18 days ago
Department
949 Marketing - Growth & Optimization
What they actually want (must-haves)
  • 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS
  • Direct accountability for a qualified pipeline or revenue number
  • Experience running targeted account strategies and engaging buying groups through complex buying processes
  • Experience marketing to sales and marketing leaders, and running demand in more than one market
  • Strong command of pipeline metrics and attribution
  • Fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata
What the job really is

In this role, you will own the demand generation strategy for ZoomInfo's existing business, focusing on sales, operations, and marketing leaders. Your responsibilities include setting account strategies, directing demand creation across various channels, managing the demand budget, and executing account-based marketing initiatives. You will collaborate with multiple teams to ensure a consistent messaging and effective execution of campaigns that drive pipeline and revenue growth.

Benefits
  • Comprehensive benefits
  • Holistic mind, body and lifestyle programs designed for overall well-being
Things to weigh
  • No specific details on the team structure or size
  • Salary range provided but actual compensation may vary based on various factors
  • Role involves significant cross-functional collaboration which may require strong interpersonal skills
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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