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← Zeta Global

Vice President - Media Planning

Zeta Global
Location
New York, NY
Posted
24 days ago
Department
Strategy
Salary
$190,000 - $210,000
What they actually want (must-haves)
  • Bachelor's degree required
  • 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
  • 5+ years in a leadership or senior management capacity, with demonstrated team-building experience
  • Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
  • Proven experience leading high-profile RFP responses and executive-level client presentations
  • Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
Nice to have
  • Experience leading media planning within a high growth programmatic advertising business
  • Experience building or scaling a media planning function from the ground up
What the job really is

The Vice President of Media Planning at Zeta Global will lead the North American Media Planning organization, focusing on strategic media planning and execution across various verticals. This role involves managing a team, driving media strategy for new business acquisition, and ensuring high-quality responses to RFPs and proposals. The VP will also collaborate with cross-functional teams and influence product innovation based on market intelligence and client feedback.

Benefits
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts
  • Virtual Wellness Classes
  • Pet Insurance
Things to weigh
  • Role requires both strategic leadership and hands-on execution, which may be demanding
  • High level of responsibility with a focus on revenue and client success
  • No specific mention of remote work flexibility beyond hybrid model in NYC
Job score4/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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