HHiring Reality
← Xometry

Senior Brand Insights & Governance Manager

Xometry
Location
North Bethesda, MD
Posted
19 days ago
Department
Marketing
Salary
$132,000-150,000
What they actually want (must-haves)
  • 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
  • Proven experience building and scaling segmentation and personas from research through org-wide adoption
  • Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on
  • Experience owning governance systems—brand guidelines, documentation platforms, approval workflows—that hold up as an org scales
  • Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign
  • Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams
What the job really is

The Senior Brand Insights & Governance Manager at Xometry will be responsible for managing audience segmentation and personas, ensuring they are accurate and actionable. This role involves maintaining brand health metrics, developing governance processes, and teaching teams how to effectively utilize brand insights in their strategies. The position blends analytical work with educational components to empower the organization in applying brand knowledge.

Benefits
  • Estimated base salary range of $132,000-150,000 annually + bonus
  • Competitive benefits package including 401(k) match
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP and other wellbeing resources
Things to weigh
  • Role involves both systems management and teaching, which may require strong interpersonal skills
  • No specific mention of remote work flexibility beyond 'hybrid'
  • Salary range provided, but no specifics on bonus structure or performance metrics
Job score4/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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