HHiring Reality
← Xometry

Senior Brand Insights & Governance Manager

Xometry
Location
Waltham, MA
Posted
19 days ago
Department
Marketing
Salary
$132,000-150,000
What they actually want (must-haves)
  • 8+ years in brand strategy, audience insights, or market research, ideally in a B2B, marketplace, or two-sided platform business
  • Proven experience building and scaling segmentation and personas from research through org-wide adoption
  • Comfort with both qualitative and quantitative research methods, and the ability to translate findings into recommendations non-researchers can act on
  • Experience owning governance systems—brand guidelines, documentation platforms, approval workflows—that hold up as an org scales
  • Experience running campaign measurement and post-mortems, with comfort in marketing analytics tools and turning results into recommendations that shape the next campaign
  • Familiarity with AI tools (e.g., Claude) and genuine interest in building internal tools that scale insight and governance across teams
What the job really is

The Senior Brand Insights & Governance Manager at Xometry will be responsible for understanding audience segments and ensuring the brand is effectively represented across the organization. This role involves maintaining accurate personas, tracking brand health metrics, and teaching teams how to apply brand insights in their work. Additionally, the manager will oversee brand guidelines and governance processes to ensure consistency in brand usage.

Benefits
  • Estimated base salary range of $132,000-150,000 annually + bonus
  • 401(k) match
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
  • EAP and other wellbeing resources
Things to weigh
  • No specific details on the tools or systems currently in use for brand governance
  • Role involves a significant teaching component, which may require strong interpersonal skills
  • The position is hybrid, which may affect work-life balance depending on individual preferences
Job score4/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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