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Pessoa Analista Sênior de Data Strategy – Especialista em Social e Influência

WPP Media
Location
Sao Paulo, Brazil
Posted
11 days ago
Department
Client Teams
What they actually want (must-haves)
  • Practical mastery of social monitoring and intelligence platforms (e.g., Brandwatch, Sprinklr, Stilingue, Buzzmonitor or similar)
  • Strong ability to read digital scenarios, interpret qualitative data, and identify cultural and behavioral patterns
  • Knowledge of social media metrics (engagement, organic reach, sentiment, image association) and influencer evaluation criteria (reach, engagement, audience fit)
  • Ability to synthesize and create storytelling from large volumes of comments and mentions into clear reports and strategic insights
Nice to have
  • Broad repertoire and familiarity with the beauty, fragrance, and pop culture universe
  • Experience with sentiment analysis methodologies and digital community clustering
What the job really is

The Senior Data Strategy Analyst will focus on social media and influencer dynamics for a beauty sector client. This role involves analyzing digital conversations and consumer behavior, conducting social listening, identifying emerging trends, and translating insights into strategic recommendations for campaigns and brand positioning.

Benefits
  • Medical and Dental Plan from SulAmerica
  • Meal or Food Allowance
  • Life Insurance
  • TotalPass
  • Day Off on birthday
  • Home Office Assistance
Things to weigh
  • No salary listed
  • Hybird work model may require flexibility
  • Focus on beauty sector may limit broader industry exposure
Job score3.6/5
Benefits5/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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