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Pessoa Analista Sênior de Data Strategy - Especialista em Mídia e Negócios

WPP Media
Location
Sao Paulo, Brazil
Posted
11 days ago
Department
Client Teams
What they actually want (must-haves)
  • Solid knowledge of media metrics (impressions, clicks, CTR, CPM, CPC, reach/frequency)
  • Experience with market and competition metrics (SOV, SOI, Share of investment)
  • Understanding of brand and business metrics (Market Share, Brand Equity, Brand Lift, ROI, conversion)
  • Experience with market and media tools (Euromonitor, Ad Intelligence platforms like Kantar IBOPE/Monitor, Meta, Google, TikTok Ads, Google Analytics)
  • Analytical skills to cross different data sources and extract correlations between media and business
Nice to have
  • Analytical experience in Beauty, Fragrance, or Seasonal Retail categories
  • Knowledge of data visualization tools (Data Studio and Google Cloud Platform/Big Query)
What the job really is

The Senior Analyst in Data Strategy, specializing in Media and Business, is responsible for analyzing media investment and performance data in relation to market indicators and brand results. This role involves studying competitor movements, connecting media performance to business metrics, and supporting measurement methodologies and post-campaign reporting. The analyst will generate actionable insights from raw data to inform strategic decisions.

Things to weigh
  • No salary listed
  • Role involves significant analytical responsibilities which may require advanced technical skills
  • Focus on specific industries may limit broader market applicability
Job score2.8/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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