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Senior Manager, Paid Media

WorldStrides
Location
United States
Posted
22 days ago
Department
Group - Marketing
What they actually want (must-haves)
  • 5–7 years of hands-on paid media experience including direct budget ownership
  • Expert-level proficiency in Google Ads, Meta Ads Manager, and programmatic buying platforms
  • Demonstrated experience owning MQL or pipeline targets in a B2C or B2B2C environment
  • Strong analytics skills — you live in dashboards, GA4, and performance data
  • Experience managing external media agencies and holding them accountable
Nice to have
  • Experience in K-12 education, travel, or seasonal consumer categories with long consideration cycles
  • Familiarity with Salesforce or HubSpot attribution and CRM integration
  • Experience using AI tools for creative testing and media optimization
What the job really is

As the Senior Manager of Paid Media at WorldStrides, you will lead the paid media strategy across various segments, including K-12 and International markets. Your role involves managing and optimizing campaigns across multiple platforms, developing a systematic test-and-learn framework, and overseeing a significant media budget while ensuring alignment with marketing goals. You will collaborate with creative teams and manage agency relationships to enhance campaign performance and achieve marketing qualified lead (MQL) targets.

Benefits
  • Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match
  • Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
  • Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
  • Opportunities for paid and discounted travel
  • Flexible work schedule providing on-site, remote, and hybrid office opportunities
  • Encouraged participation in a wide variety of Employee Resource Groups
Things to weigh
  • No specific mention of the tools or technologies used for campaign management beyond Google Ads and Meta Ads Manager
  • The role involves significant budget responsibility, which may imply high pressure to meet MQL targets
  • The salary range is provided but may vary based on multiple factors, which could affect negotiation
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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