Senior Director, Brand Strategy

As the Senior Director of Brand Strategy at WorldStrides, you will lead the repositioning of the company's master brand, focusing on consolidating sub-brands and developing a cohesive storytelling architecture. Your role involves creating brand guidelines, overseeing organic content strategy, and ensuring alignment between brand narrative and commercial strategy. You will also manage cross-functional teams and external partnerships to enhance brand presence and awareness.

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups

• No specific details on the company's current brand challenges or market position
• The role involves significant leadership and cross-functional collaboration, which may require navigating complex organizational dynamics
• The position does not offer sponsorship for work authorization, limiting the candidate pool to those already authorized to work in the U.S.