Director, Brand Strategy & Go-to-Market

The Director, Brand Strategy & Go-to-Market at WorldStrides will lead the positioning and storytelling for the K12 Individual portfolio of educational travel and experiential learning. This role involves developing brand architecture, messaging, and content strategies, while also overseeing go-to-market plans and team leadership to enhance brand visibility and drive growth. The director will leverage insights to create compelling narratives and ensure a cohesive customer experience across various channels.

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups

• No specific mention of the team size or structure under the director's leadership
• The role requires significant experience and success in a matrixed organization, which may imply a complex work environment
• The salary range is provided but is described as a good-faith estimate, with actual compensation dependent on various factors