HHiring Reality
← Workstream

Head of Brand & Product Marketing

Workstream
Location
Singapore
Posted
21 days ago
Department
Marketing
What they actually want (must-haves)
  • 5+ years in B2B marketing with product marketing depth
  • Management experience leading marketing teams
  • Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll
  • Ability to produce sharp positioning and build systems for team output
  • Experience using AI agents in daily work
  • Commercially focused, measuring marketing in pipeline and revenue
Nice to have
  • Experience with code-based automation workflows (e.g. Python scripts, APIs, Zapier)
  • Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)
What the job really is

The Head of Brand & Product Marketing at Workstream will be responsible for shaping the company's positioning and messaging as it transitions to an AI-native platform for the frontline workforce. This role involves leading product marketing, brand, content, and design teams, executing go-to-market launches, and collaborating closely with sales to enhance customer narratives. The position requires a hands-on leader who thrives in a fast-paced environment and can manage a small, dynamic team while driving measurable marketing outcomes.

Benefits
  • Pay directly to your bank account (once a month)
  • Health Insurance
  • Flexible PTO
  • Follow Singapore Holidays
  • Company-issued device will be provided
  • Workstream will process CPF and taxes
Things to weigh
  • No salary listed
  • Role requires significant in-office presence
  • Fast-paced environment may not suit everyone
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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