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Senior ABM & Demand Generation Manager

Workato
Location
San Francisco, California
Posted
11 days ago
Department
Office of GTM
What they actually want (must-haves)
  • Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
  • 6–10+ years of B2B demand generation or integrated campaign experience
  • Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
  • Demonstrated success driving pipeline growth through full-funnel integrated campaigns
  • Deep understanding of how to position complex AI offerings for both technical and executive audiences
  • Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Nice to have
  • Hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it
What the job really is

The Senior ABM & Demand Generation Manager at Workato will lead AI-driven integrated marketing campaigns to enhance pipeline growth and market leadership. This role involves developing and executing strategies for Account-Based Marketing (ABM) and multi-channel campaigns focused on AI solutions, collaborating with various teams, and analyzing campaign performance to drive revenue impact.

Things to weigh
  • No salary listed
  • High visibility and significant revenue impact role
  • Focus on AI marketing may require specific expertise that not all candidates possess
Job score3.2/5
Benefits1/5
Freshness5/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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