Vice President, Demand Generation (ALT: Revenue Marketing)

The Vice President of Demand Generation at Backbase will lead the development and execution of a unified demand generation strategy aimed at targeting the Global 2000. This player-coach role involves managing a multidisciplinary team, overseeing integrated marketing campaigns, and optimizing budget allocation for maximum ROI. The position requires strong collaboration and project management skills to drive alignment across various stakeholders and ensure effective execution of marketing initiatives.

• Role involves managing a large budget and requires strong project management skills
• Focus on data-driven outcomes and continuous optimization
• Emphasis on building relationships with external partners and agencies
• Requires a deep understanding of complex sales cycles and campaign localization