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ABM Manager

Backbase
Location
Amsterdam
Posted
24 days ago
Department
Marketing Department
What they actually want (must-haves)
  • Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles
  • Demonstrated experience partnering with Sales to measurably drive pipeline growth
  • Hands-on experience utilizing AI tools for campaign execution, research, and personalization
  • High commercial acumen, strong project management, and cross-functional stakeholder skills
Nice to have
  • Background in SaaS, fintech, banking, or enterprise technology
What the job really is

The ABM Manager will be responsible for developing and executing account-based marketing strategies for priority accounts in the Europe North West region. This role involves close collaboration with sales teams to identify growth opportunities, utilizing AI tools for campaign execution, and measuring the impact of marketing efforts on account engagement and revenue generation.

Things to weigh
  • No salary listed
  • Focus on AI tools and modern marketing tech may require ongoing learning and adaptation
  • Role involves significant collaboration with sales, which may impact marketing autonomy
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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