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Experiential Marketing Lead

WithCoverage
Location
New York City
Posted
2 months ago
Department
Growth - Events & Marketing
Salary
$140,000 – $170,000
What they actually want (must-haves)
  • Exceptional marketing skills
  • Strong creative instincts and storytelling ability
  • Ability to take ambiguous ideas from zero to one
  • Commercially minded with a focus on pipeline and growth
  • Strong communication skills and executive presence
  • High ownership and velocity
What the job really is

The Growth Marketing Lead at WithCoverage will be responsible for building a new growth channel focused on executive experiences, such as virtual conversations and workshops. This role involves developing programming, driving audience acquisition, and collaborating closely with Sales and Revenue Operations to convert attention into pipeline. The candidate will take ownership of the entire process from ideation to execution and measurement.

Benefits
  • Competitive compensation that includes equity
  • Comprehensive benefit plans for medical, dental, vision, life, and disability
  • Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
  • 401(k) provider
  • Flexible time off, sick leave, family and medical leave, and major national holidays
  • Curated in-office employee experience
Things to weigh
  • In-office role in NYC HQ, which may not suit remote work preferences
  • No specific experience in events required, but candidates from various marketing backgrounds may need to adapt quickly
  • Compensation range provided, but final offers may vary based on individual factors
Job score3.6/5
Benefits4/5
Freshness1/5
Career value4/5
Role clarity4/5
Pay transparency5/5

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