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← Weedmaps

Senior Growth Creative Specialist (Hybrid)

Weedmaps
Location
Austin, Texas
Posted
23 days ago
Department
Marketing
Salary
$100,000 - $121,562
What they actually want (must-haves)
  • 4+ years building digital creative for a consumer brand, growth/performance agency, or as a high-volume freelancer
  • Strong skills in copywriting, design, and motion, with a portfolio demonstrating this range
  • Demonstrated paid media work with examples of ads created and their performance
  • Experience in lifecycle/CRM creative including email design and push messaging
  • Hands-on fluency with generative AI creative tools and the ability to produce polished, brand-safe output
  • Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma
Nice to have
  • Experience in cannabis, marketplaces, or local commerce
  • Experience producing creative for Meta and other paid social platforms
  • Knowledge of ad platform policy constraints in regulated categories
  • Experience building prompt libraries or automated production workflows
  • Familiarity with performance-creative concepts and creative analytics tools
What the job really is

The Senior Growth Creative Specialist will work closely with the Growth organization to create high-performing marketing assets across various formats, including social media, email, and in-app messaging. This role involves hands-on tasks such as copywriting, design, and motion graphics, utilizing generative AI tools to enhance creative output while ensuring brand consistency and compliance with regulations. The specialist will also participate in testing cycles, iterating on creative based on performance data, and maintaining efficient production workflows.

Benefits
  • 100% employer-paid premium for employees' physical health (Medical, Dental & Vision)
  • Up to 80% coverage for dependents
  • Company HSA contribution with High Deductible Health Plan
  • 401(k) Retirement Plan with employer match
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Student Loan Repayment/529 Education Savings with monthly company contribution
Things to weigh
  • Hybrid work model requires 3 days onsite per week
  • Role demands high creative output in a fast-paced environment
  • Must maintain compliance with heavily regulated advertising standards
  • No specific mention of team size or structure, which may affect collaboration dynamics
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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