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← Weedmaps

Senior Growth Creative Specialist (Hybrid)

Weedmaps
Location
Irvine, CA
Posted
23 days ago
Department
Marketing
Salary
$113,225 - $136,787
What they actually want (must-haves)
  • 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer
  • Strong craft across static, motion/animated, and video formats
  • Demonstrated paid media work with performance metrics
  • Real lifecycle/CRM experience including email design and push messaging
  • Fluency with generative AI creative tools
  • Proficiency in Adobe Creative Cloud and Figma
Nice to have
  • Experience in cannabis, marketplaces, or local commerce
  • Experience producing creative for Meta and other paid social platforms
  • Working knowledge of ad platform policy constraints in regulated categories
  • Experience building prompt libraries or automated production workflows
  • Familiarity with performance-creative concepts and analytics tools
What the job really is

The Senior Growth Creative Specialist will work closely with the Growth organization to create high-performing marketing assets across various formats, including paid media and lifecycle campaigns. This role involves hands-on production of creative content, leveraging generative AI tools, and maintaining brand consistency while ensuring compliance with regulations. The specialist will also participate in testing cycles, iterating on creative based on performance data, and managing multiple projects simultaneously.

Benefits
  • 100% employer-paid premium for employees for medical, dental, and vision
  • Up to 80% coverage for dependents
  • Company HSA contribution
  • 401(k) Retirement Plan with employer matching
  • Basic Life, Voluntary Life and AD&D Insurance options
  • Student Loan Repayment/529 Education Savings with monthly company contribution
Things to weigh
  • Hybrid work model with 3 days onsite per week
  • Role requires a strong emphasis on generative AI tools
  • High volume and fast-paced environment may not suit everyone
  • Position is embedded within the growth team, which may involve close collaboration with performance metrics
Job score4.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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