HHiring Reality
← Webflow

VP, Revenue Marketing

Webflow
Location
U.S. Remote
Posted
19 days ago
Department
Marketing
Salary
$268,000 - $335,000
What they actually want (must-haves)
  • 12-15+ years in B2B SaaS revenue marketing
  • Senior leadership experience with pipeline and ARR ownership
  • Ability to synthesize data into strategic insights
  • Proven experience in sales-led and partner-led models
  • Experience building integrated revenue plays
  • Strong analytical skills including forecasting and budget optimization
Nice to have
  • Credibility with Sales, Partnership, and Product teams
  • AI-native working style
  • Curiosity and openness to growth in emerging technologies
What the job really is

As the VP of Revenue Marketing at Webflow, you will lead the Revenue Marketing organization, focusing on pipeline creation, conversion, and lifecycle marketing. Your role involves owning marketing-sourced and influenced pipeline metrics, collaborating with sales and partnerships, and building integrated marketing strategies. You will also be responsible for team leadership and driving alignment across various marketing functions to optimize revenue growth.

Benefits
  • Equity (RSUs) in the company
  • Comprehensive medical, dental, and vision plans
  • 12 weeks of paid parental leave
  • Flexible vacation and paid holidays
  • Access to mental health resources
  • 401(k) with 100% employer match
Things to weigh
  • No specific mention of the technology stack used
  • Role involves significant leadership and team-building responsibilities
  • High expectations for quick results in the first 30 to 60 days
Job score4.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency5/5

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