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Paid Social Specialist (Contract Basis)

Webflow
Location
U.S. Remote
Posted
27 days ago
Department
Marketing
What they actually want (must-haves)
  • 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
  • Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
  • Working knowledge of Meta for B2B retargeting and account-based targeting
  • Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau
  • Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
  • Experience running multi-region programs where regions are measured separately
Nice to have
  • Experience with list-building or data enrichment tools (Clay or similar)
  • Familiarity with a marketing automation platform (Marketo, HubSpot)
  • Account-based marketing program experience
  • Agency background managing enterprise B2B social budgets
What the job really is

The Paid Social Specialist at Webflow will be responsible for executing and optimizing paid social campaigns primarily on LinkedIn and secondarily on Meta. This role involves managing full-funnel campaigns, audience targeting, and performance measurement, while collaborating closely with the growth marketing manager. The specialist will focus on pipeline metrics and brand awareness, ensuring campaigns are well-structured and optimized for performance.

Things to weigh
  • Contract position with a duration of 6 months
  • Rate of $83/hr is specified, but no additional benefits listed for contract employees
  • Remote role requires meaningful overlap with US Eastern hours
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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