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Lead Field Marketing Specialist - Business Development

VTEX
Location
Manhattan, New York
Posted
18 days ago
Department
Demand Generation
What they actually want (must-haves)
  • 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment
  • Proven track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance
  • Strong outbound prospecting experience with the ability to create opportunities from scratch
  • Experience working across multiple ICPs, buyer personas, and industry verticals
  • Demonstrated business relationship development skills
  • Strong written and verbal communication skills
Nice to have
  • Experience supporting field marketing, event follow-up, and account-based pipeline generation
  • Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, and sequencing tools
  • Experience prospecting into ecommerce, SaaS, technology, or digital transformation-related environments
  • Experience engaging mid-market and enterprise accounts
  • Familiarity with AI-first go-to-market environments
What the job really is

As a Lead Field Marketing Specialist - Business Development, you will focus on creating qualified sales opportunities through strategic outbound prospecting and relationship development. Your role involves executing high-quality outreach, nurturing connections within target accounts, and supporting event-related business development efforts. You will be responsible for building a pipeline by leveraging various outreach channels and maintaining strong CRM practices.

Things to weigh
  • 30-40% travel expected for trade shows and events
  • Role is heavily metrics-driven, requiring consistent performance tracking
  • Focus on outbound prospecting rather than responding to inbound leads
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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