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← Viral Nation Inc.

Director, Performance Marketing (New Business)

Viral Nation Inc.
Location
United States
Posted
12 days ago
Department
Paid Media
What they actually want (must-haves)
  • 8+ years of performance marketing experience across paid social, paid search, and programmatic
  • Strong agency-side experience with a proven track record in performance strategy development and presentation
  • Strong cross-functional collaboration skills across Strategy, Creative, Influencer, Business Development, and Client Services
  • Deep expertise in paid social platforms (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), paid search (Google, Performance Max), and programmatic
  • Excellent executive-level communication and storytelling skills
  • Strong understanding of measurement frameworks and the evolving privacy landscape
Nice to have
  • Experience in a dedicated growth role
  • New business pitch experience
  • Comfort as a public spokesperson at events
What the job really is

The Director of Performance Marketing (New Business) at Viral Nation is responsible for leading growth initiatives through performance marketing, primarily focusing on paid social strategies. This role involves collaborating with various teams to enhance performance marketing fluency, managing relationships with agency partners, and representing the company at industry events. The position also requires identifying growth opportunities and developing strategic marketing materials to support client engagement and business development efforts.

Things to weigh
  • No specific salary or benefits details provided
  • Role involves high expectations and a fast-paced environment
  • Emphasis on performance-led compensation progression
  • No AI tools used for candidate selection, which may indicate a more personalized hiring process
Job score3/5
Benefits1/5
Freshness5/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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