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← Viral Nation Inc.

Senior Manager, Content Marketing (Demand Generation)

Viral Nation Inc.
Location
Canada
Posted
24 days ago
Department
Corporate Marketing
What they actually want (must-haves)
  • 5–7 years in content marketing, digital marketing, or communications
  • Experience owning content as a lead-generation channel
  • Demonstrated track record of using content to drive measurable pipeline
  • People-leadership and project-management experience
  • Strong understanding of marketing automation/CRM (e.g., HubSpot)
  • Ability to produce quality content at speed and scale
What the job really is

The Senior Manager, Content Marketing at Viral Nation is responsible for driving the content strategy and execution to generate demand and leads. This role involves managing the content team, creating content pathways, optimizing performance metrics, and ensuring alignment with marketing goals. The position requires a blend of editorial strategy, performance marketing, and leadership to produce high-quality content that resonates with target audiences.

Benefits
  • Annual salary range of $100,000 to $125,000
  • Comprehensive benefits and total rewards package
Things to weigh
  • Salary range is specified but may vary based on experience and impact
  • Role involves significant performance accountability tied to revenue metrics
  • The position requires a fast-paced work environment typical of a social-first agency
Job score2.8/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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