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Senior Paid Media & Search Marketing Manager

Vectra
Location
Bengaluru, Karnataka, India
Posted
17 days ago
Department
Marketing
What they actually want (must-haves)
  • 7+ years of hands-on experience managing paid media and performance marketing programs in B2B SaaS, cybersecurity, or enterprise technology
  • Proven experience directly managing and optimizing campaigns within advertising platforms, including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, programmatic advertising tools, and other digital media technologies
  • Proven ability to independently build, launch, optimize, and scale campaigns from strategy through execution
  • Strong understanding of audience development, campaign operations, attribution, conversion optimization, and performance measurement
  • Experience leveraging AI tools and automation to improve marketing efficiency, campaign execution, and cross-functional collaboration
  • Demonstrated success driving engagement, account penetration, and qualified pipeline in complex B2B buying environments
Nice to have
  • Experience with account-based marketing platforms such as Demandbase, 6sense, ZoomInfo, or similar technologies
  • Experience partnering closely with web teams on landing page optimization and conversion rate improvement
  • Familiarity with intent data, account-based marketing, and buyer journey orchestration
  • Exposure to connecting marketing or ad platforms to AI tools via APIs or protocols such as MCP, with an understanding of data governance and access-level risk (read-only versus read/write)
What the job really is

The Senior Paid Media & Search Marketing Manager at Vectra AI will be responsible for developing and executing digital marketing strategies across various channels including paid search and social media. This role involves managing campaigns, optimizing audience engagement, and leveraging AI and automation to enhance marketing efficiency. Collaboration with multiple teams is key to activating integrated campaigns and driving measurable business outcomes.

Benefits
  • Competitive base pay
  • Incentive plan eligibility
  • Participation in the employee equity plan (stock options)
  • Health care insurance
  • Income protection / life insurance
  • Access to retirement savings plans
Things to weigh
  • The expected work hours are aligned with Eastern Time (ET), which may not suit everyone
  • The role requires a strong focus on AI and automation, which may not appeal to all traditional marketers
Job score3.6/5
Benefits5/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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