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← Vacasa

Senior Director of Marketing

Vacasa
Location
United States | Remote
Posted
1 month ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in marketing
  • 5+ years leading teams
  • Track record of owning brand and performance/demand generation at scale
  • Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment
  • Hands-on experience managing a franchise marketing fund or pooled marketing budget
  • Strong financial stewardship and comfort owning a meaningful budget
Nice to have
  • Vacation rental or PropTech experience
  • Franchise development exposure
  • PR/communications experience
What the job really is

The Senior Director of Marketing at Casago will lead the marketing efforts for the company, focusing on brand strategy, demand generation, and franchisee support. This role involves overseeing brand standards, managing the franchise marketing fund, and collaborating with various teams to drive homeowner and guest awareness. The position requires a strategic leader who can build effective marketing systems and lead a team while ensuring accountability and transparency in marketing efforts.

Benefits
  • Health/dental/vision insurance based on hours worked
  • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
  • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
  • Health & Dependent Care Flexible Spending Accounts based on hours worked
  • Paid Flex Time Off / Vacation & Sick Time
  • Employee Assistance Program (EAP)
Things to weigh
  • No specific details on the marketing stack or tools used
  • The role involves significant responsibility and accountability for budget management
  • The position is fully remote but limited to specific states
  • Physical demands include the ability to lift up to 25 pounds
Job score3.4/5
Benefits4/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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