Lead, Lifecycle Marketing - Growth & Acquisition

The Lead, Lifecycle Marketing role at Upwork involves owning and driving high-impact lifecycle marketing programs aimed at acquiring new clients, particularly within SMB audiences. The position requires leading outbound prospecting initiatives, managing content direction, and translating performance data into actionable insights for leadership. This senior individual contributor role demands strong collaboration across various teams and the use of data and AI tools to enhance marketing strategies.

• Competitive benefits offered by the partner during initial employment.
• Eligibility for annual bonus plan or sales incentive plan.
• Eligibility to participate in long term equity incentive program.

• Role requires 3 days in office once the new hub is operational, which is expected by Q4 2026.
• Initially employed through a partner, with potential transition to direct employment with Upwork later.
• No specific mention of the company's culture or team dynamics beyond access to resources and growth opportunities.