HHiring Reality
← Upstream USA

Sr. Director of Digital Marketing (Direct-to-Consumer, Reproductive Healthcare)

Upstream USA
Location
Remotely based
Posted
23 days ago
Department
Digital Product
What they actually want (must-haves)
  • Bachelor's degree in Marketing, Business, Communications, Public Health, or a related field
  • 8-10+ years of progressive marketing leadership experience
  • Significant experience leading direct-to-consumer (D2C) digital marketing initiatives
  • Demonstrated success building and scaling consumer-facing digital products or services
  • Proven expertise developing integrated marketing strategies across various channels
  • Strong experience managing external agencies and vendors
Nice to have
  • Master's degree
  • Experience in healthcare, digital health, or mission-driven organizations
  • Experience using consumer insights to reach underserved populations
What the job really is

The Sr. Director of Digital Marketing will lead the growth of Upstream USA's FreeBC platform, focusing on developing and executing comprehensive marketing strategies to increase awareness and access to contraceptive care. This role involves overseeing multi-channel digital marketing campaigns, managing external agency partners, and utilizing data-driven insights to refine marketing effectiveness. The position also includes shaping the long-term digital marketing capabilities of Upstream and collaborating with various teams to ensure alignment with organizational goals.

Benefits
  • Comprehensive benefit package including medical, dental, vision, life insurance
  • 401K with a match
  • Generous vacation, personal, sick and holiday time off
  • Parental leave
  • Professional development
  • Fitness and cell phone allowance
Things to weigh
  • This is a 12 month fixed-term role with the possibility of extension
  • Role requires up to 15-20% business travel
  • No specific salary listed, but range provided is $165,000 — $180,000
Job score3.2/5
Benefits3/5
Freshness4/5
Career value4/5
Role clarity5/5
Pay transparency0/5

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