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← Upbound - Job Posting

Head of Growth Marketing [REMOTE]

Upbound - Job Posting
Location
Seattle, Washington, United States
Posted
18 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in B2B marketing
  • At least 3 years leading growth, demand generation, or acquisition
  • Experience managing a meaningful program budget
  • Hands-on experience with ad platforms and marketing automation
  • Fluency in analytics and ability to defend numbers to sales teams
  • Experience marketing to technical buyers, ideally platform engineers or infrastructure teams
Nice to have
  • Experience in open source, developer tools, cloud infrastructure, or AI infrastructure
  • Experience running growth for both sales-led and self-serve motions at the same company
  • Experience using intent data and account signal tools
  • Experience shipping AI-related projects or tools
  • Contributions to a technical community
What the job really is

The Head of Growth Marketing at Upbound will oversee the entire marketing funnel, focusing on driving growth through AI-native tools and strategies. This role involves managing campaigns, budgets, and marketing operations, as well as collaborating with product and engineering teams to enhance the self-serve motion. The position requires a hands-on approach to analytics and marketing platforms, with an emphasis on adopting AI tools to streamline processes and improve efficiency.

Things to weigh
  • No salary or specific benefits mentioned
  • Role emphasizes a hands-on approach, which may not suit all candidates
  • Focus on AI-native tools may require a steep learning curve for those unfamiliar with AI in marketing
Job score2.6/5
Benefits1/5
Freshness4/5
Career value4/5
Role clarity4/5
Pay transparency0/5

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