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← Upbound

Head of Growth Marketing [REMOTE]

Upbound
Location
North America - Remote
Posted
18 days ago
Department
Marketing
What they actually want (must-haves)
  • 10+ years in B2B marketing
  • At least 3 years leading growth, demand generation, or acquisition
  • Experience managing a meaningful program budget
  • Hands-on experience with ad platforms and marketing automation
  • Fluency in analytics and ability to defend metrics
  • Experience marketing to technical buyers, ideally platform engineers or infrastructure teams
Nice to have
  • Experience in open source, developer tools, cloud infrastructure, or AI infrastructure
  • Experience running growth for both sales-led and self-serve motions at the same company
  • Experience using intent data and account signal tools
  • Experience shipping AI-related projects
  • Contributions to a technical community
What the job really is

The Head of Growth Marketing at Upbound will be responsible for managing the entire marketing funnel, focusing on growth strategies that leverage AI-native tools and workflows. This role involves overseeing campaign development, budget management, lifecycle marketing, and self-serve user conversion, while also building and leading a growth team. The position requires a hands-on approach to marketing operations and analytics, with a strong emphasis on evolving the growth function through innovative practices.

Things to weigh
  • No salary listed
  • Focus on AI-native tools may require a shift from traditional marketing practices
  • Expectations for rapid campaign production cycles may lead to high-pressure situations
  • Role emphasizes autonomy, which may not suit everyone
Job score3/5
Benefits1/5
Freshness4/5
Career value5/5
Role clarity5/5
Pay transparency0/5

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